DUNKIN' DONUTS: Old School Edition

This morning I decided to check out the new Dunkin' Donuts that opened up on Main St. in my fiancee's hometown, Lincoln Park, NJ.

It went against my better judgment to walk through the door of this place, because in the last 10 years Dunkin' Donuts chains, with its ugly new colors and ugly new logo and due to the fact that anyone with the capability of breathing in oxygen can open one up, have been popping up like roaches in otherwise small business-friendly streets like Main St. in Lincoln Park, driving up rents so the Moms and Pops of America whose dream it might have been to open up a florist shop or luncheonette could never do so.

I went in there and a Spanish woman who could barely speak a word of English. I asked for a bacon, egg and cheese on a flatbread and a medium coffee coolata and wound up with a medium hot coffee with cream and sugar and a ham, egg and cheese sandwich.

And now I'm left with a bellyache and a strong feeling of guilt for going against my small business minded morale. Not to mention a longing for the Dunkin' Donuts of my early youth on Old Country Road in Plainview, with the funky logo and the question mark style counter that I would sit at with my mom and grandparents and have my honey-dipped donut and chocolate milk. The days of the Old Fashioned Donut and those killer souvenir coffee mugs you could get for less than a buck.

This post is a testament to those days.

Thank you. -MGMT

1975 Dunkin' Donuts commercial with Mason Reese: