Wednesday, January 7, 2009

The Caldor Rainbow








Nicholas DeMaio is a 23-year-old photographer from Farmington, CT and the author of The Caldor Rainbow, an amazing Blogger site dedicated to the preservation of dead, dilapidated and long-gone buildings that once housed some of the department stores, hardware shops, electronics boutiques and fast food eateries that once made America a weird, wild, colorful rainbow of retail that gave even the littlest town its own unique flavor during the 60s, 70s and 80s before Wal-Mart and Target stomped a big mudhole of globalization into all their asses and shut 'em all down.

Now every town you go to all looks the same. Well, almost every. The Caldor Rainbow, not to mention DeMaio's Flickr photostream(http://www.flickr.com/photos/10073060@N00/), boldly aims to document any old pieces of retail Americana left in the country, and does an excellent job documenting if I don't say so myself.

Please check him out at www.thecaldorrainbow.blogspot.com and prepare to get pulled back in time.



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